Design system
Buttons, inputs, tables, chips, toasts and empty states — one consistent component language across the app.
currently crafting UI/UX @ Social Champ
→
I build interfaces
I build interfaces
that feel effortless.
Hi, I'm Asad Ali Rao — a frontend engineer turning designs into fast, responsive, pixel-perfect products with React, Next.js, Vue, Angular & Tailwind.
$ currently_building --as
6+years experience
22live projects
5companies
--:--Karachi, PK
asad.config.ts
// hello, world 👋
const asad = {
role: 'Frontend Engineer',
based: 'Pakistan · remote',
now: '@ Social Champ',
stack: ['React', 'Next.js', 'Vue',
'Nuxt', 'Angular', 'Laravel'],
styling: ['Tailwind', 'Sass', 'Bootstrap'],
cms: ['WordPress', 'Elementor'],
obsessed: 'pixel-perfect UI',
ship() { return 'fast · clean · responsive' },
};
export default asad; // ✓ compiled in 0.3s
● main
TypeScript · UTF-8 · obsidian
01 — about
Where design meets clean, scalable code.
I'm a frontend developer with 6+ years of experience across five companies — currently at Social Champ. My main goal is to combine technology and design to create inviting, easy-to-use websites — and to build lasting relationships with the people I work with.
From agency sites in the UK to real-estate platforms in Pakistan and e-commerce stores in the UAE, I've shipped production work for clients across 6 countries. I care about the details users feel but rarely notice.
Pakistan
UK
UAE
Norway
Australia
Afghanistan
02 — experience
Where I've worked.
6+ years shipping production frontends — from agency builds to SaaS products.
2020now
★ featured case study · currently shipping
The Social Champ panel — designed & built by me.
At Social Champ I'm the UI/UX & frontend engineer on the web app — the platform marketers and agencies use to schedule, publish and analyse social media. Every screen below is designed and coded by me: from the analytics dashboard and post composer to workspace settings and the onboarding flow.
- role
- UI/UX + Frontend
- since
- Oct 2024 → now
- product
- Social media SaaS
- scope
- Design → code → ship
🔒 app.socialchamp.com/analytics
Data-heavy dashboards
Analytics KPI cards, trend deltas, filters and date ranges that make big numbers easy to read.
Complex workflows
A multi-network post composer with live preview, AI suggestions, approvals and scheduling.
Onboarding & activation
Guided tours and step-by-step setup that get new users from sign-up to their first post, fast.
03 — services
What I do best.
End-to-end frontend — from the first Figma frame to a fast, maintained site in production.
/frontend
Frontend Development
High-quality, scalable and reusable front-end architecture — component-driven apps in modern frameworks, styled with a clean design system.
frameworks
React · Next.js · Vue · Nuxt · Angular
styling
Tailwind · Sass · Less · Bootstrap
backend & cms
Laravel · WordPress · Elementor
WordPress
Custom themes and page builds with Elementor & WP Bakery — editable by clients, fast for users.
Responsive Design
Mobile, tablet and desktop — every breakpoint considered, every layout tested.
Performance & Debugging
Bug fixing, troubleshooting and routine optimisation so sites stay quick.
Graphic Design
Photoshop & Illustrator for assets, mockups and brand visuals.
Support & New Features
Adding features to existing sites, ongoing support, and managing multiple projects at once.
04 — selected work
Things I've shipped.
↳ hover a card to scroll through the full page
05 — principles
How I work.
High-quality code
Good code stands the test of time. Code I consider good:
- ✓does what it should
- ✓follows a consistent style
- ✓is easy to understand
- ✓is well-documented
- ✓can be tested
Customer satisfaction
My real mission is to satisfy and delight clients — that's what brings them back again and again, and what makes them tell everyone they know.
"Delight is a feature."
Well-maintained sites
A maintained website attracts new customers and keeps existing ones engaged — customer-centred, routinely refreshed, and every contact point in working order.
uptime99.9%
06 — contact
Have a project
in mind?
I'm open to freelance work and full-time roles. Tell me what you're building — I usually reply within a day.